Explorer at heart,
love for art
and colour.

Graphic Designer

Dahua Europe B.V. — Marketing, Western Europe

• Led end-to-end visual production for Western European marketing — from creative brief to final delivery across print and digital formats.
• Designed campaign assets including event visuals, trade show banners, product launch creatives, and B2B collaterals for multiple markets.
• Maintained brand and content consistency across the company website, social media channels, and printed materials.
• Created key visuals for flagship events including Dahua Partner Day and ISE trade shows, ensuring cohesive brand storytelling across all touchpoints.

Graphic & UX Designer

Zoo Magazine — Amsterdam

• Designed editorial layouts, magazine covers, and spreads for Issues 80 & 81 — maintaining the brand's luxury visual identity across every page.
• Art directed a landmark Archive section for Zoo Magazine's 20-year retrospective, balancing content density with editorial breathing room.
• Built a comprehensive design system in Figma — covering colour palette, typography scale, component library, spacing logic, and navigation patterns.
• Received direct praise from the editor-in-chief for understanding the magazine's aesthetic vision without it needing to be spelled out.

Associate Design Manager

Obeetee Pvt. Ltd.

• Led trend research and product development, translating global forecasts into collections for international retail buyers across the US, UK, and Europe.
• Designed the US market landing page (obeetee.us) and built supporting web assets, social media content, and brand collaterals that strengthened the brand's premium positioning.
• Directed product photography, catalogues, and exhibition displays for global textile trade fairs.
• Managed a team of designers and oversaw multiple concurrent creative development projects.

Designer

Sharco Enterprises

• Designed woven throws and printed cushions for major US retail accounts including Pottery Barn, Urban Outfitters, and Anthropologie — developing ranges from brief through to production-ready artwork.

Designer

Sunny International Pvt. Ltd.

• Developed apparel and home furnishing ranges for major global retailers including Walmart, IKEA, Carrefour, and Target — handling design from concept to production specification.
• Created product catalogues, social media content, and brand materials to support sales and buyer presentations.

Design Intern

Jaipur Rugs

• Designed landing pages and website wireframes — an early introduction to translating brand identity into digital experiences.
• Created display graphics and signage for textile trade fair branding.